LPU Cavite Faculty, Academic Support Personnel and Officials Participate in the 8th International Conference on Marketing and Retailing (INCOMaR 2021)
Today, 24th of August 2021, the 2-day International Conference on Marketing and Retailing (INCOMaR 2021) commenced. Organized by the Institute of Business Excellence (IBE), Universiti Teknologi MARA in Malaysia, in collaboration with LPU-Cavite, the 8th INCOMaR with the theme “Business Resilience: A New Normal Landscape” is being held via virtual platform.
The conference intends to harness various discussions on effective business strategies emboldened by the organization’s quandary in being resilient fronting a pandemic with this magnitude that has not been seen for few decades. Furthermore, this conference aims to provide a platform for academicians, researchers, and practitioners to share and exchange ideas, knowledge and experiences on contemporary issues and to find solutions to the problems within the parameter of the conference topic areas. Lastly, the conference may also act as a conduit to initiate future research collaboration among participants.
The program started with a welcome speech delivered by Professor Dr. Jaafar Pyeman, Director of the Institute of Business Excellence, Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia, who greeted and thanked all the participants from various ASEAN countries. It was then followed by a keynote speech delivered Professor A. Parasuraman, Emeritus Professor of Marketing and James W. McLamore Chair Emeritus, University of Miami, USA, who gave an informative lecture about “A Sustainability-Service Quality [SSQ] Framework: Implications for Researchers and Practitioner”. Two well-regarded guest speakers also talked about “Business in the New Normal”.
In the afternoon session, Atty. Janice Kristine Ramos-Almeda, CAS Dean, and Ms. Luzviminda Santos of CPD, served as the Session Chair for the Business Economy and Sustainability track and Marketing and Communication track, respectively.
A total of 12 research papers will be presented by LPU-Cavite faculty, academic support personnel and officials on this 2-day research conference.