28th of October 2015 – The Network of CALABARZON Educational Insitutions, Inc. held its 10th Research Forum entitled “Multidisciplinary Collaborative Research: In Response to the Needs of the Changing Times” in Colegio de San Juan de Letran, Calamba, Laguna.

The forum was attended by the different colleges in CALABARZON. The Lyceum of the Philippines University Cavite was invited in the said forum. Ms. Kimberly Joy E. Alcaraz, Research Coordinator of the Technical Skills Development, and Ms. Katrezia Fiel G. Macawile, Corporate Communications Assistant of Strategic Communications Office represented LPU Cavite.

Ms. Alcaraz, presented her research paper entitled, “The Rhetorical Appeals of Marketing Communications: Basis for Operations Initiatives” which discussed about the effectiveness of the marketing strategy of LPU in persuasion. Ms. Macawile presented her research paper entitled “Taking the Quality Lead: LPU Cavite’s Customer Focus Through Satisfaction-Feedback and Evaluation of Services.” The paper focuses on LPU’s customer service and the satisfaction levels of its target clientele. Both LPU Cavite representatives successfully presented their research paper in front of the hundred participants in the forum.

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