On May 14, 2020, the LPU-Cavite, College of International Tourism and Hospitality Management faculty members attended The Best of Research During Unfortunate Events: A Webinar for Tourism & Hospitality Researchers Best (Practical) Ways of Analyzing Data During Unfortunate Events. The webinar was sponsored by The Philippine Association of Researchers for Tourism and Hospitality Inc. (PARTH) in partnership with Lyceum of the Philippines University- Manila. Prof. Rogelio P. Flores, Jr. a research fellow and member of the Tourism & Development Group Governance, Competitiveness and Public Policies Research Unit (GOVCOPP, Dept. of Economics, Management, Industrial Engineering & Tourism (DEGEIT) and Universidad de Aveiro in Portugal, served as the resource speaker.

Prof. Flores focused on numerous topics which were relevant to best ways of analyzing data during unfortunate events. Among the highlights were:

• Understanding data and importance of data analysis.
• Identifying data analysis tools and approaches.
• Advantages and disadvantages of quantitative and qualitative data.
• Applicable ways on analyzing data during unfortunate events.
• Practical tips on moving ahead with data collection and analysis.

According to him, whether if it is quantitative or qualitative, they both have advantages and disadvantage but the importance is one knows to how to identify data analysis tools and approaches to use. He mentioned the basics of organizing and analyzing data which were organizing, sorting, and transforming qualitative into quantitative, vice versa whenever needed, data graphing, pictorial representation, synthesizing, and protecting and securing data and research. He also mentioned some tips for those researches with incomplete data. Essentially, collaborating or working with those who can give reliable information, inputs or suggestions for the betterment of one’s study.

Christopher Hitchens said “The essence of independent mind lies not in what it thinks but in how it thinks.” This statement harmonized the thoughts and discussions of the webinar.